Both Sides Seeking to Be What Women Want

Sep 15th, 2008 | By David Harper | Category: Election 2008

The News York Times: For evidence of how intensely the presidential candidates are battling over women, consider their investment in Oprah Winfrey. After the news programs, “Oprah” is the chief recipient of campaign advertisements this year, with Senator John McCain buying more commercial spots on the program in the last month than Senator Barack Obama — even though Ms. Winfrey herself is backing Mr. Obama.

Mr. Obama, the Democratic presidential nominee, is teaming stars from soap operas and “Sex and the City” with congresswomen in contested states. Mr. McCain, the Republican nominee, is sending tailored mailings on taxes to women who drive minivans, watch “The Biggest Loser” or “Lost” and know their way to the nearest big-box store.

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