Samsung expects Sony’s Blu-ray technology to be superseded within five years, despite winning the high definition format war in February. “I think it [Blu-ray] has 5 years left, I certainly wouldn’t give it 10″, Andy Griffiths, Samsung UK’s director of consumer electronics, told website Pocket-lint.

While half of the survey respondents rated Blu-ray’s quality as ‘much better’ than standard DVD technology, another 40% termed it only ’somewhat better,’ and most are very satisfied with the performance of their current DVD players.