Box office heat melts summer myths
Aug 16th, 2008 | By David Harper | Category: MoviesThere were twists and turns that no one predicted. Who would have bet that “Indiana Jones and the Kingdom of the Crystal Skull” would not have the summer’s biggest opening, or that “The Dark Knight” and “Iron Man” would outgross it? Bottom line: Success at the box office can be determined by a confluence of mysterious factors.